Pricing
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Ad spend is always paid directly to Google and Meta. We never mark it up, and nothing is spent until you approve the ads.
Starter
- 1 campaign a month + 1 hosted landing page
- Copy, keywords & targeting, written for you
- Your Presence Score and local rank, updated weekly
- Up to 3 confirmed competitors, checked weekly
Managed
Plus ad spend, paid to Google and Meta, never marked up. 3-month first term.
- Every tool in the software, with no plan limits
- We build & run the campaigns in your accounts
- Weekly optimisation + monthly performance call
- One press release a month, included
Run by the Bridgehead team that built bamboo. Nothing is subcontracted.For a care home: Managed is £11,400 a year before VAT, plus ad spend. One self-funded resident, at carehome.co.uk's UK average for self-funded residential care of £1,298 a week, covers the fee in about 9 weeks.
Running a group? 5+ locations: £95 per location a month + VAT, franchise hub included. Over 25 locations, we quote. Talk to us.
Compare
Where the plans differ.
| What you get | Starter | Managed |
|---|---|---|
| Campaigns a month | 1 | Unlimited |
| Hosted landing pages | 1 | Unlimited |
| Confirmed competitors | 3 | Unlimited |
| Presence Score and local rank | Weekly | Weekly |
| Reputation and media sweep | Weekly | Daily |
| Answer-engine checks (ChatGPT, Gemini, Claude, Perplexity) | · | Weekly |
| Cost per enquiry from your ad accounts | · | |
| Campaigns built and run in your accounts by the Bridgehead team | · | |
| Weekly optimisation and a monthly performance call | · | |
| A press release a month, written and sent for you | · |
Reviews, press releases, the media database, the newsletter, coverage books, the SEO audit and the care calendar are on every plan. The rows above are the limits and the services that change.
Groups and franchises
Every location, one hub, one invoice.
Five locations or more
£95 per location a month + VAT
Every location gets the full service, and the centre gets the hub: every location ranked by Reputation Score each week, one website report for the network, reviews and coverage rolled up to the brand. Over 25 locations, we quote.
Managed, in detail
£950 a month plus VAT and ad spend.
- Every tool in the software, with no limits
- The Bridgehead team builds and runs the campaigns in your own Google and Meta accounts
- Weekly optimisation of spend, keywords and creative
- A monthly performance call
- One press release a month, written and sent to your media list
- Ad spend on top, paid to Google and Meta, never marked up
- A three-month first term
Before you ask
The questions we get.
Why is bamboo priced per location, not per bed or per client?
Because the work is the same for a 24-bed care home and a 60-bed one, or for an agency with twenty clients and one with two hundred: the ads, the page, the reviews, the rank. Groups pay per location for the same reason.
Is there a contract?
Managed has a three-month first term because the first month is set-up. Starter has no contract and no card.
Who pays for the ad spend?
You do. It is paid straight to Google and Meta from your own accounts and never marked up, and nothing is spent until you approve the ads.
Is VAT included?
No. Every bamboo price is quoted plus VAT at 20 per cent. A VAT invoice is emailed after each collection.
What happens if I stop paying?
Your account moves back to Starter and its limits: one campaign a month, one published page, three confirmed competitors. Campaigns already pushed stay in your own ad accounts, and your enquiry data stays yours.
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