Website now, software next
Podiatry marketing for podiatrists.
People find a podiatrist through a local search, then check the reviews and whether the person is on the Health and Care Professions Council register. Many practitioners still call themselves chiropodists, and clients search for both words. bamboo already reads reviews, ranks a provider against named rivals and builds the page that ads point to, for care providers. The software is not open to podiatry practices yet. The website build and our team running the services are available now, and this page covers all of it.
- Practice
- Podiatry and chiropody
- Set up from
- Your HCPC registration
- Available now
- The website build, and our team running the services
What we run for you
Run by our team, from the first call.
The Bridgehead team runs these services for podiatrists today. The screens in the film are from care providers, with example data. The software that automates the work is planned for your profession.
What bamboo does
Four jobs, for podiatrists.
You can buy the website today, and our team runs the services for you now. The other three cards describe the software we are adapting, and each links to how it works for care providers now.
- 01
A practice website that patients can check
Available nowDesigned and written for your practice, checked against the rules for your profession and looked after by us.
What it costs - 02
A rank against practices near you
Software plannedCompared with the practices a client is choosing between in your area.
How Presence Score works for care providers today - 03
Reviews and replies in one list
Software plannedEach review with a reply drafted for it, from every site your clients use.
How Reviews works for care providers today - 04
A page that ranks for your treatments
Software plannedA hosted page for each treatment you offer, built from what you tell us.
How Landing pages works for care providers today
Available now
Your practice website, built for you.
bamboo's software is not open to your profession yet, but the website is. We design and write it for your practice, with copy rules written for regulated health professionals, and then we look after it.
The build
£1,995
once, plus VAT
A bespoke website designed for your practice, starting with the three pages below, written with you and checked against the rules for your profession.
Hosting, security and maintenance
£99
a month, plus VAT
Hosting, backups, security and platform updates, uptime alerts, and your domain and certificate renewals.
Uploads and management
£345
a month, plus VAT
Everything in the hosting plan. On top of it we upload new articles, update fees, change photos and text and take things down on request, within two working days.
Anything beyond that, such as a new section or new functionality, is £100 an hour plus VAT, quoted before we start.
A site we built
drsheelmehta.com, a bespoke site we built.
A consultant clinical oncologist's private practice site, built and run by Bridgehead and live since 6 November 2026. It states her GMC number and qualifications, says what she treats and where, and explains how fees work.
What the site has
The pages of your site.
01 Home
Who you are, where you are and how to book.
02 The team
Each practitioner, with qualifications and HCPC number.
03 Treatments
A page for each problem you treat, written around what people search and what the first appointment involves.
04 Appointments and fees
Prices, appointment lengths and where to find you.
05 Insights
Articles that answer what patients ask.
06 Contact
Address, hours and a form that reaches your inbox.
How a build runs
From first call to live.
01 We read your registers and your current site
Your regulator's register, your reviews and what your existing site says, so the first draft starts from fact.
02 We write it with you
The pages in your own words, checked against the rules for your profession.
03 You approve it
Nothing goes live until you have signed off the copy.
04 We host it and look after it
On the £99 plan, or the £345 plan if you want us to handle the uploads as well.
What people check
How podiatrists get chosen.
The HCPC register
Podiatrists and chiropodists are registered with the HCPC, and a client can look a practitioner up.
Google Maps and reviews
Most clients find a practice through a local search, then read the reviews.
The Royal College of Podiatry listing
Members in private practice can have a free listing on the College's website and on the NHS website, and clients compare it with your own site.
The rules
What your advertising has to follow.
Protected titles
Podiatrist and chiropodist are both protected titles. Using one without HCPC registration is a criminal offence when it is meant to deceive, and the HCPC does prosecute. Showing each practitioner's registration on their page answers the question a client is checking.
The ASA and the CAP Code
A claim that a treatment cures or relieves a condition needs evidence, and a client testimonial cannot stand in for it. Describe what the appointment involves rather than promising a result.
What we would publish first
The first three pages for podiatrists.
01 A page for each practitioner
Name, HCPC number, qualifications, interests and who they treat.
02 A page for each problem you treat
Ingrowing toenails, verrucas, nail and skin care, sports injuries: written around what the person searches for and what the first appointment involves.
03 How to book and what it costs
Prices, appointment lengths and where the clinic is, on the page.
See it running
The software as care providers use it today.
These two screens are the care-provider version of bamboo, with example data. The podiatrists version is planned, not built.
| # | Provider | Score |
|---|---|---|
| 1 | Rosewood Manor | 86 |
| 2 | Oakfield House | 79 |
| 3 | Your serviceYou | 64 |
| 4 | Elm Court | 58 |
4.6
38 reviews
carehome.co.uk
9.4
21 reviews
4.8
12 reviews
Mum has settled in so well. The staff know her routines already, and she loves the garden.
Reply drafted for you
Thank you, it means a lot to the team. We will pass this on to everyone on her floor, and the garden is hers whenever she likes.
3 reviews waiting for a reply
The team behind it
Built by the people who build and run these sites.
bamboo and your website are built by Bridgehead Communications. Bridgehead built and runs drsheelmehta.com, and has put UK care providers on the BBC and ITV and in the Daily Mirror, the Daily Express and the sector's trade titles.
About the teamCare providers placed in
Questions
Before you join.
Is a podiatrist the same as a chiropodist?
For registration, yes: both titles are protected and both sit on the HCPC register. The NHS describes podiatrists as also known as chiropodists. We would use whichever word your clients search for, and both where it helps.
Does my page need my HCPC number?
We would put it on each practitioner's page. It is the check a client makes before booking, and it lets them confirm your title is genuine.
Can I use bamboo today?
The website build is available now. bamboo, the software, is built and running for CQC-registered care providers and is not open to this profession yet. Join the waitlist and we write to you when it is, with the price before you decide.
What does the website cost?
£1,995 plus VAT to build it. After that, £99 a month plus VAT for hosting, security and maintenance, or £345 a month plus VAT if you also want us to upload and manage your content. Anything beyond that is £100 an hour plus VAT, quoted first.
Do I need bamboo to have the website?
No. The website is sold on its own. The software is a separate subscription that we offer when it opens to your profession.
Does joining the waitlist cost anything?
No. We use your details to write to you about this and for nothing else.
Also on the waitlist
Other professions.
- Dental practicesNHS, mixed and private practices
- Private doctors and clinicsConsultants, GPs and specialist clinics
- Aesthetics clinicsInjectables, skin and facial treatments
- PhysiotherapistsPhysiotherapy and other allied health
- ChiropractorsChiropractic clinics
- DietitiansDietitians in private practice
- Fertility clinicsIVF, egg freezing and fertility testing
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