Website now, software next
Aesthetics marketing for clinics.
People choose an aesthetics clinic on reviews, the work they can see, and trust: who is treating them and whether that person is on a register. Clinics are run by doctors, nurses, dentists, pharmacists and some allied health professionals, such as physiotherapists who offer aesthetic treatments, and this page is for any of them. bamboo already reads reviews, ranks a provider against named rivals and writes ads for care providers. The software is not open to clinics yet. The website build and our team running the services are available now, and this page covers all of it.
- Practice
- Injectables, skin and facial treatments
- Set up from
- Your practitioner registers
- Available now
- The website build, and our team running the services
What we run for you
Run by our team, from the first call.
The Bridgehead team runs these services for aesthetics clinics today. The screens in the film are from care providers, with example data. The software that automates the work is planned for your profession.
What bamboo does
Four jobs, for aesthetics clinics.
You can buy the website today, and our team runs the services for you now. The other three cards describe the software we are adapting, and each links to how it works for care providers now.
- 01
A practice website that patients can check
Available nowDesigned and written for your practice, checked against the rules for your profession and looked after by us.
What it costs - 02
A rank against clinics near you
Software plannedCompared with the clinics a client is comparing you with, in your town, each week.
How Presence Score works for care providers today - 03
Reviews and replies in one list
Software plannedEvery review in front of you, with a reply drafted in a tone that suits a clinic.
How Reviews works for care providers today - 04
Ad copy checked against the rules
Software plannedText tested against the UK rules on advertising injectable treatments before you see it.
How Campaigns works for care providers today
Available now
Your practice website, built for you.
bamboo's software is not open to your profession yet, but the website is. We design and write it for your practice, with copy rules written for regulated health professionals, and then we look after it.
The build
£1,995
once, plus VAT
A bespoke website designed for your practice, starting with the three pages below, written with you and checked against the rules for your profession.
Hosting, security and maintenance
£99
a month, plus VAT
Hosting, backups, security and platform updates, uptime alerts, and your domain and certificate renewals.
Uploads and management
£345
a month, plus VAT
Everything in the hosting plan. On top of it we upload new articles, update fees, change photos and text and take things down on request, within two working days.
Anything beyond that, such as a new section or new functionality, is £100 an hour plus VAT, quoted before we start.
A site we built
drsheelmehta.com, a bespoke site we built.
A consultant clinical oncologist's private practice site, built and run by Bridgehead and live since 6 November 2026. It states her GMC number and qualifications, says what she treats and where, and explains how fees work.
What the site has
The pages of your site.
01 Home
The clinic, who treats you and how to book a consultation.
02 The team
Each practitioner, with qualifications and the register they are on.
03 Treatments
A page for each treatment you can advertise, with the recovery and the price.
04 Consultation
What happens at a consultation and who carries it out.
05 Prices
What each treatment costs, stated plainly.
06 Contact
Address, hours and a form that reaches your inbox.
How a build runs
From first call to live.
01 We read your registers and your current site
Your regulator's register, your reviews and what your existing site says, so the first draft starts from fact.
02 We write it with you
The pages in your own words, checked against the rules for your profession.
03 You approve it
Nothing goes live until you have signed off the copy.
04 We host it and look after it
On the £99 plan, or the £345 plan if you want us to handle the uploads as well.
What people check
How aesthetics clinics get chosen.
Google reviews
The first thing most clients read, and the one most clinics answer least.
Practitioner registers
Save Face and the JCCP register let a client check who is treating them. Allied health professionals who offer aesthetic treatments can be looked up on the HCPC register.
Social proof
Instagram and TikTok carry the work, and a clinic's standing there is hard to see in one place.
The rules
What your advertising has to follow.
Botulinum toxin cannot be advertised
It is a prescription-only medicine, and the CAP Code does not allow those to be advertised to the public. The ASA has upheld complaints against ads that pointed at it without naming it, and advises promoting the consultation instead of the product.
Fillers are treated differently
Dermal fillers are not prescription-only medicines, so they can be advertised in the ordinary way, with claims that you can evidence. The wording must not imply a prescription-only medicine is on offer too: "anti-wrinkle injections and dermal fillers" side by side can read that way.
Testimonials and before-and-after photos
A testimonial cannot stand in as evidence for a claim. For a prescription-only treatment, the ASA treats a before-and-after photo as very likely to be an advert for the medicine itself, even with no words beside it. Photos of treatments that are not prescription-only can be used if they are genuine and clearly attributed to that treatment.
What we would publish first
The first three pages for aesthetics clinics.
01 A page for each practitioner
Name, qualification, the register they are on and the treatments they carry out, so a client can check who will treat them.
02 A page for each treatment you can advertise
Fillers, skin treatments and the rest: what it involves, the recovery and the price. A separate consultation page for anything prescription-only.
03 A consultation page
What happens at a consultation, who carries it out and how to book, since that is the offer the rules let you promote.
See it running
The software as care providers use it today.
These two screens are the care-provider version of bamboo, with example data. The aesthetics clinics version is planned, not built.
| # | Provider | Score |
|---|---|---|
| 1 | Rosewood Manor | 86 |
| 2 | Oakfield House | 79 |
| 3 | Your serviceYou | 64 |
| 4 | Elm Court | 58 |
4.6
38 reviews
carehome.co.uk
9.4
21 reviews
4.8
12 reviews
Mum has settled in so well. The staff know her routines already, and she loves the garden.
Reply drafted for you
Thank you, it means a lot to the team. We will pass this on to everyone on her floor, and the garden is hers whenever she likes.
3 reviews waiting for a reply
The team behind it
Built by the people who build and run these sites.
bamboo and your website are built by Bridgehead Communications. Bridgehead built and runs drsheelmehta.com, and has put UK care providers on the BBC and ITV and in the Daily Mirror, the Daily Express and the sector's trade titles.
About the teamCare providers placed in
Questions
Before you join.
I am an allied health professional. Is this page for me?
Only if you offer aesthetic treatments. A physiotherapist who does is chosen the same way as any clinic: reviews, the work a client can see, and a register they can check. Many allied health professions, dietitians among them, do not offer aesthetic treatments, so this page does not apply to them. Which treatments you may carry out and advertise depends on your training and your regulator, so we would ask what you offer and who treats the client. Practices without an aesthetics service have their own page.
Can I use bamboo today?
The website build is available now. bamboo, the software, is built and running for CQC-registered care providers and is not open to this profession yet. Join the waitlist and we write to you when it is, with the price before you decide.
What does the website cost?
£1,995 plus VAT to build it. After that, £99 a month plus VAT for hosting, security and maintenance, or £345 a month plus VAT if you also want us to upload and manage your content. Anything beyond that is £100 an hour plus VAT, quoted first.
Do I need bamboo to have the website?
No. The website is sold on its own. The software is a separate subscription that we offer when it opens to your profession.
Does joining the waitlist cost anything?
No. We use your details to write to you about this and for nothing else.
Also on the waitlist
Other professions.
- Dental practicesNHS, mixed and private practices
- Private doctors and clinicsConsultants, GPs and specialist clinics
- PhysiotherapistsPhysiotherapy and other allied health
- PodiatristsPodiatry and chiropody
- ChiropractorsChiropractic clinics
- DietitiansDietitians in private practice
- Fertility clinicsIVF, egg freezing and fertility testing
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