Industries / care homes

bamboo for care homes.

Families choose a care home from a shortlist of three or four, built from what they can find: the CQC rating, the Google reviews, the website, whatever an assistant tells them. bamboo works on every one of those, and tells you each week where you stand against the homes they are comparing you with.

bambooFree local rank

Where do you rank against the providers near you?

Find your service on the CQC register. We score your CQC rating and Google reviews against every provider nearby. No email needed.

Provider
Residential, nursing and dementia care
Set up from
Your CQC registration
Start
Free, in under ten minutes

bamboo was built for the owner-manager of one home, or a handful, who knows exactly which home down the road wins the families they lose and has never had a number for it. It confirms your profile from the CQC register in a couple of clicks, builds the ads and the page they point to, reads every review, and ranks you against the homes you name as rivals.

The film

bamboo in 51 seconds.

Example data
Jump to

What bamboo does

Four jobs, for care homes.

  • 01

    Fill the beds you have empty

    Google and Meta ads written around the care types you are registered for, your rating and your town, pointing at a page bamboo hosts. Every enquiry logged, with what it cost.

    Campaigns
  • 02

    Know where you stand

    A Presence Score for you and every rival you confirm, recomputed each week, with the fix that would move you up a place.

    Presence Score
  • 03

    Answer every review

    Google, carehome.co.uk, Facebook and the NHS website in one list, with a reply drafted for each. Posted to Google for you.

    Reviews
  • 04

    Be in the local paper

    A garden opening, a centenarian, a new manager. Brief it in three lines, approve the release and send it to the local desks.

    Press releases

What families look at

The signals that decide the shortlist.

  • The CQC rating

    The first thing a family checks and the one signal scored in the Presence Score today. bamboo reads it from the register and shows it beside every rival's.

  • Google and carehome.co.uk reviews

    The count, the score and how recently anyone replied. The answer engines quote these pages when a family asks for the best home in a town.

  • The website and the landing page

    Whether Google can read your site, and whether the page an ad lands on says what the ad said.

  • What the local paper wrote

    Coverage of you and of the home down the road, swept every week and graded.

See it running

Two of the screens, as a provider sees them.

Example data
bambooLocal rankingExample data
Presence Score
64
out of 100 · 3rd of 11 providers within 10 miles
Up 2 this week
Enquiries this month
14
+6
Cost per enquiry
£23
£4
Providers within 10 miles
#ProviderScore
1Rosewood Manor86
2Oakfield House79
3Your serviceYou64
4Elm Court58
bambooReviewsExample data

Google

4.6

38 reviews

carehome.co.uk

9.4

21 reviews

Facebook

4.8

12 reviews

JHJ. HoltGoogle · 3 days ago

Mum has settled in so well. The staff know her routines already, and she loves the garden.

Reply drafted for you

Thank you, it means a lot to the team. We will pass this on to everyone on her floor, and the garden is hers whenever she likes.

3 reviews waiting for a reply

The team behind it

Built by people who have done this for care providers.

bamboo is built by Bridgehead Communications, the agency that has put UK care homes on the BBC and ITV and in the Daily Mirror, the Daily Express and the sector's trade titles.

About the team

Care providers placed in

  • BBC
  • ITV
  • Daily Mirror
  • Daily Express
  • Caring Times
  • Care Home Professional
  • The Carer
  • Care Talk

Questions

Asked by care homes.

Does it work for a nursing home?

Yes. bamboo reads your care types from the CQC register, nursing included, and writes the ads and the page for them.

We are a single home with no marketing person. Is this for us?

That is who it was built for. Starter is free, confirms your profile from the register, and gives you a reviewable campaign and your local rank in under ten minutes.

What does a family see?

Your ad, your landing page and your review replies. The Presence Score table is yours to read; families never see it.

See where you rank, in seconds.

Type your postcode and watch bamboo score every provider of your kind within 10 miles on CQC rating and Google reviews, then rank you among them. Free, and no email needed.