Website now, software next
Healthcare marketing for private doctors and clinics.
Patients pick a private doctor or clinic from the few names they can check: the GMC register, the reviews on Google, Doctify and iWantGreatCare, the doctor's own pages, and whatever an assistant says when asked. bamboo already works on that kind of signal for care providers. The software is not open to doctors or clinics yet. The website build and our team running the services are available now, and this page covers all of it.
- Practice
- Consultants, GPs and specialist clinics
- Set up from
- Your GMC registration
- Available now
- The website build, and our team running the services
What we run for you
Run by our team, from the first call.
The Bridgehead team runs these services for private doctors and clinics today. The screens in the film are from care providers, with example data. The software that automates the work is planned for your profession.
What bamboo does
Four jobs, for private doctors and clinics.
You can buy the website today, and our team runs the services for you now. The other three cards describe the software we are adapting, and each links to how it works for care providers now.
- 01
A practice website that patients can check
Available nowDesigned and written for your practice, checked against the rules for your profession and looked after by us.
What it costs - 02
A rank against your specialty
Software plannedYou are compared with doctors in your specialty near you, not with care homes.
How Presence Score works for care providers today - 03
One inbox for reviews
Software plannedThe review sites doctors use, in one list, with a reply drafted for each.
How Reviews works for care providers today - 04
Ads checked before you see them
Software plannedCopy tested against the UK advertising rules for medical services before it reaches you.
How Campaigns works for care providers today
Available now
Your practice website, built for you.
bamboo's software is not open to your profession yet, but the website is. We design and write it for your practice, with copy rules written for regulated health professionals, and then we look after it.
The build
£1,995
once, plus VAT
A bespoke website designed for your practice, starting with the three pages below, written with you and checked against the rules for your profession.
Hosting, security and maintenance
£99
a month, plus VAT
Hosting, backups, security and platform updates, uptime alerts, and your domain and certificate renewals.
Uploads and management
£345
a month, plus VAT
Everything in the hosting plan. On top of it we upload new articles, update fees, change photos and text and take things down on request, within two working days.
Anything beyond that, such as a new section or new functionality, is £100 an hour plus VAT, quoted before we start.
A site we built
drsheelmehta.com, a bespoke site we built.
A consultant clinical oncologist's private practice site, built and run by Bridgehead and live since 6 November 2026. It states her GMC number and qualifications, says what she treats and where, and explains how fees work.
What the site has
The pages of your site.
01 Home
The doctor's name, specialty and GMC number, and how to book.
02 About
Biography, qualifications, memberships and where they trained.
03 Conditions and treatments
What they treat and what they do not, in plain language.
04 Fees and insurance
How fees work and which insurers recognise the doctor.
05 Insights
Articles written to answer what patients ask, each with a disclaimer.
06 Contact
Where they practise, how to book and a form that reaches your inbox.
How a build runs
From first call to live.
01 We read your registers and your current site
Your regulator's register, your reviews and what your existing site says, so the first draft starts from fact.
02 We write it with you
The pages in your own words, checked against the rules for your profession.
03 You approve it
Nothing goes live until you have signed off the copy.
04 We host it and look after it
On the £99 plan, or the £345 plan if you want us to handle the uploads as well.
What people check
How private doctors and clinics get chosen.
The GMC register
Registration, specialty and licence to practise are public, and anyone can check them.
Review platforms
Google, Doctify and iWantGreatCare carry the reviews patients read before they book.
Your own pages
What your website says about each doctor, and whether ChatGPT or Google names you when someone asks for a specialist nearby.
The rules
What your advertising has to follow.
The GMC's guidance
Good Medical Practice applies to every doctor wherever they work. When you advertise your services, you must not exploit people's vulnerability or lack of medical knowledge, and the information has to be factual and checkable. The GMC also expects advertising to follow the CAP Code.
Prescription-only medicines
The CAP Code does not allow prescription-only medicines to be advertised to the public. The ASA reads that to cover botulinum toxin, including ads that point at it without naming it, and advises promoting the consultation instead.
Testimonials and claims
A testimonial cannot stand in as evidence for a claim, and a claim that a treatment works needs evidence behind it.
What we would publish first
The first three pages for private doctors and clinics.
01 A page for each doctor
Specialty, GMC number, qualifications, where they practise, what they treat and what they do not, so a search for the doctor's name lands on a page the clinic controls.
02 A page for each condition and procedure
What it is, who it suits, what happens and what it costs, in the words patients use.
03 Fees stated plainly
Consultation and procedure prices on the page, since a doctor has to be open about fees before a patient consents to treatment.
See it running
The software as care providers use it today.
These two screens are the care-provider version of bamboo, with example data. The private doctors and clinics version is planned, not built.
| # | Provider | Score |
|---|---|---|
| 1 | Rosewood Manor | 86 |
| 2 | Oakfield House | 79 |
| 3 | Your serviceYou | 64 |
| 4 | Elm Court | 58 |
4.6
38 reviews
carehome.co.uk
9.4
21 reviews
4.8
12 reviews
Mum has settled in so well. The staff know her routines already, and she loves the garden.
Reply drafted for you
Thank you, it means a lot to the team. We will pass this on to everyone on her floor, and the garden is hers whenever she likes.
3 reviews waiting for a reply
The team behind it
Built by the people who build and run these sites.
bamboo and your website are built by Bridgehead Communications. Bridgehead built and runs drsheelmehta.com, and has put UK care providers on the BBC and ITV and in the Daily Mirror, the Daily Express and the sector's trade titles.
About the teamCare providers placed in
Questions
Before you join.
Is this for doctors who work in the NHS?
It is for doctors and clinics whose patients choose them privately: consultants with a private list, private GP practices and specialist clinics.
Why are doctors and clinics on one page?
Patients compare them on the same signals, and many clinics are a group of doctors under one name. We expect the rank to treat a clinic and a single practitioner differently, and we would ask which you are.
Can I use bamboo today?
The website build is available now. bamboo, the software, is built and running for CQC-registered care providers and is not open to this profession yet. Join the waitlist and we write to you when it is, with the price before you decide.
What does the website cost?
£1,995 plus VAT to build it. After that, £99 a month plus VAT for hosting, security and maintenance, or £345 a month plus VAT if you also want us to upload and manage your content. Anything beyond that is £100 an hour plus VAT, quoted first.
Do I need bamboo to have the website?
No. The website is sold on its own. The software is a separate subscription that we offer when it opens to your profession.
Does joining the waitlist cost anything?
No. We use your details to write to you about this and for nothing else.
Also on the waitlist
Other professions.
- Dental practicesNHS, mixed and private practices
- Aesthetics clinicsInjectables, skin and facial treatments
- PhysiotherapistsPhysiotherapy and other allied health
- PodiatristsPodiatry and chiropody
- ChiropractorsChiropractic clinics
- DietitiansDietitians in private practice
- Fertility clinicsIVF, egg freezing and fertility testing
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